《创业中国人》是一档“用故事改写故事，用人生影响人生”的成长励志秀。节目邀请明星企业家分享自己的创业经历，给创业者和观众提出意见和建议。 节目每期邀请四位品牌创业家，通过个人故事、创业经历、产品路演等多维度展现创业“黄金时代”下的创业家群像。
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